Real-Time Flexibility: How the “Systems Line” TOP System Maintains Stability Even in an Emergency

In the world of tourism, disruptions are not a question of “if,” but of “when.”
Over the past five years, the industry has experienced jolt after jolt: from the coronavirus crisis in March 2020, through the “Iron Swords” war in October 2023, to other events such as the Iranian offensive and Operation Mat Kalavi in June 2025 - all of which led to the complete paralysis of Israel's aviation and tourism industry.

Sharp changes in schedules, travelers who remain abroad, customers who have booked vacation packages or organized trips - all this underlines the burning need for a flexible, reliable, and adapted tourism system for extreme situations.

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TOP: Not just reacting -- but leading

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The TOP system from the “Systems Line” is not content with adapting to changes, but is a motivating factor in dealing with the crisis. Its advanced capabilities are especially evident at critical moments, when customers are required to act quickly, confidently and transparently.

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Immediate response — even in times of emergency

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DURING ALL THE CRISES THAT HAVE BEFALLEN ISRAEL IN RECENT YEARS, TOP CUSTOMERS HAVE BENEFITED FROM CUSTOMIZED SOLUTIONS THAT ENABLED SYSTEMIC CHANGES TO BE MADE IN REAL TIME: MOVING GROUPS, UPDATING ROUTES, HANDLING ORDERS — WHILE FULLY MAINTAINING DOCUMENTATION, ORDER AND AVAILABILITY.

The system interfaces with international aviation systems, enabling continuous updating of orders, including immediate adjustments to customer needs and effective response to changes -- including providing fast and exceptional service.

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TOP: A system that doesn't rest -- even when everyone stops

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The TOP system of the “Systems Line” is based on principles of stability, transparency and complete control, and enables the sweeping and automated management of changes and cancellations while providing comprehensive solutions in both routine and emergency situations:

• Bulk handling of bookings: Possibility to make changes and cancellations, including offering replacement flights, updating ground services and automating the entire process.
• Flexibility in cancellation terms: Adapting cancellation policies to emergency guidelines and sending lateral updates to providers.
• Crisis management modules: Automated processes with suppliers, and production of flight documents and ground services for clients.
• Smart Alerts: Immediate sending of alerts to all relevant factors according to changes.
• Communication with the customer: Sending messages via SMS, WhatsApp and email detailing changes to passengers and agents.
• Generating credits and vouchers: Possibility of a refund or future voucher, including customization for each customer — at the click of a button.

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24/7 continuous service — not just a password

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One of the strong features of the “Systems Line” is absolute availability -- even at the height of the crisis, both at night, and on holidays.

In real time, when customers need solutions, the team is available, responsive and accompanies the customer until a complete solution.

Whether it's a rescue flight, a change in schedule, or even rescue cruises -- the customer is not alone. The team works in full cooperation with the client, ensuring professional care until the end of the event.

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Not just software, but a strategic partnership

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For TOP customers, the system is no longer a technological tool -- but the heart of operations. It is a strategic partner that helps to manage current operations, and to deal with crisis situations in a well-established, accurate and prompt manner.

In an emergency, this is exactly the partnership you want by your side.

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